The prospect that Bramley-Moore Dock stadium plans are set to significantly boost Liverpool’s economy is extremely welcome news. I am particularly encouraged about both the positive economic and societal impact this major scheme could have on our city.
Liverpool, a city of culture, attracts millions of visitors every year with its abundance of festivals, sporting attractions, museums, galleries and famous architecture. Additionally, with ambitious and large-scale investment like the new stadium project, this can only amplify the possibilities and further highlight the city as a great place to live, work, study or visit.
At Liverpool Hope University, (through our Business School) we have been fortunate enough to collaborate with Everton Football Club to review and assess the social projects delivered by the Club’s charity. Undeniably, the positive legacy of Goodison Park and surrounding area is key to future planning. The partnership between Everton and Liverpool Hope University has developed because we share the same aspirations of having a positive effect in and beyond our communities.
There are distinct parallels between Everton and Liverpool Hope University as well established, yet forward thinking institutions. At Hope, we have many international links and we value the reach and global profile of Everton and the benefits this can bring to the city and beyond. One of the research projects we are working on with Everton is to quantify and provide detailed evidence of the social impact the Club’s charity makes within the City of Liverpool. As a university, we are also involved in looking at fan base development and areas relating to commercial growth, which will promote the city nationally and internationally.
Investments in the city of this magnitude are extremely promising. Not only will this lead to major job creation opportunities and a positive boost to the City’s established economy through various supply chain activity and retail, but also, it will have an unquestionable influence on Liverpool as a leading UK visitor destination and place of study.
If the new stadium project goes ahead, a well-deserved spotlight will shine upon the City of Liverpool – a historic city that has attracted a diverse population, drawn from a wide range of peoples, cultures and religions. Home to the Premier League’s founder members, sports fans as well as other interested groups from across the world will be drawn to the region as a result of this unique and significant regeneration and development scheme.
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