Welcome to The People’s Project – our vision to build a new stadium for Everton Football Club and to redevelop Goodison Park, in order to deliver long-lasting benefits for North Liverpool and the wider City Region.

This is the Club’s second public consultation as we move towards submitting planning applications later this year.

At the start of 2017 we announced that Bramley-Moore Dock was our preferred location to develop a new state-of-the-art stadium for the Club. Since then, a large amount of work has been completed to realise that ambition.

While we are continuing to work hard to ensure that the stadium is right for the Club, we must also ensure it is right for the city and region.

A move to Bramley-Moore Dock would mean that the playing side of the Club would leave Goodison Park, our home for more than 125 years. However, this does not mean that the Club would abandon Liverpool 4, far from it.

The new stadium would unlock a huge opportunity for North Liverpool and L4, one which the local community will be directly involved in shaping.

Studies carried out by international property consultancy CBRE show the transformational effect our proposals could have. These indicate a £1 billion boost to the regional economy and the creation of up to 15,000 new jobs.

Many of these impacts would reach far beyond football and represent a once-in-a-generation opportunity to invest in communities which would benefit significantly from this project.

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We want to build a stadium that is right for Everton Football Club, right for Bramley-Moore Dock and right for Liverpool City Region.

The stadium design below is the current proposed design; however, this is subject to further development following feedback from this consultation and detailed technical assessment. Therefore, the designs may change before we submit a planning application later this year.

Site layout

Our proposals include extensive public spaces for use on both matchdays and nonmatchdays, the creation of a waterway to connect the docks and a new multi-storey car park next to the river, with a footbridge linking it to the stadium. The car park would be low enough that it would not block views of the stadium from the river or views of the river from the main hospitality spaces in the stadium. Access to the stadium site for pedestrians would be through three new entrances, to account for the proper and secure crowd flow into and out of the site. This would be designed into the Regent Road wall and be in addition to the existing two entrances.

Orientation

The stadium would be built on a north-south orientation. This will help mitigate any potential damage to the dock wall and enables greater visibility of the Fan Plaza. This is also the best approach in terms of the impact of sunshine and shadow on the fans’ experience and on the televising of matches. This orientation will help with prevailing winds and gives us the maximum amount of public space around the stadium itself.

Capacity

We are proposing a stadium capacity of 52,000 with the potential for that to rise to 62,000 in the future, subject to further planning permission.

The projected capacity takes into account several factors which include design and orientation of the stadium on a dock site, current and future ticket demand and forecast revenues and costs.

The stadium will also be ‘futureproofed’ for any changes in regulations in relation to ‘safe standing’.

The design of two of the stands (north and south) will allow for rail seating and, in future should the law change, a safe standing solution would offer optionality and flexibility.

Construction Materials

We are proposing to build the stadium and the car park using traditional brick, glass and steel. The dominance of the brick is designed to ensure the development looks at home in the dockland setting and takes its inspiration from the brick used in the nearby Stanley Dock complex. Where possible, we would retain the traditional flagstones and cobbles in the public areas around the stadium.

Inside the stadium

Inside the stadium, fans would be as close as five metres to the action, the closest possible distance current regulations allow, with all stands offering unobstructed sightlines. The overall design will also help amplify the noise within the stadium ensuring the best possible atmosphere.

The Fan Plaza

The Fan Plaza would be to the east of the stadium and would be about the same size as Liverpool’s Pier Head. It would be the focus for pre and post match entertainment and activity.

Within the Fan Plaza, the top of the original dock wall could be revealed within the paving, maintaining the outline of the former dock.

Some of the features being considered for the Fan Plaza include street food kiosks and designated entertainment areas for fans and visitors, including facilities dedicated to children.

Outside the stadium

A number of other public spaces could be created around the stadium to ensure not just the best experience for fans but for visitors on non-matchdays too. All public areas would be designed to be flexible so community, cultural and business organisations could use them.

The Club intends to continue the Liverpool Waters River Walk through the Bramley-Moore Dock site which, when linked with Peel L&P’s completed Liverpool Waters development, would lead from the stadium to the Three Graces. The Hydraulic Tower, to be repaired and reused as part of the Club’s proposed development, could be a start and end point for the city’s River Walk.

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Sustainable location

We are working with a range of local authority and transport bodies – including Liverpool City Council, Liverpool City Region Combined Authority, Merseytravel, train, bus and taxi operators – to develop the matchday transport strategy.

The site is well positioned in terms of sustainable transport and is only a 10 to 15 minute walk from Sandhills Station. The new stadium would therefore be well placed for access to the Merseyrail and public transport network.

The site is around a 20 minute walk from the city centre, and so we would encourage fans to walk or use a shuttle bus to access the city centre for onward travel.

Bus services

A shuttle bus service will run between the city centre and the stadium on matchdays. The bus will use the Atlantic Park loop as well as Great Howard Street to pick-up and drop-off passengers. Bus operators say a shuttle bus service between Bootle Town Centre and the stadium for onward travel northwards could also be viable. Vauxhall Road and Scotland Road, a short walk from the site, also have frequent bus services. Operators say that on matchdays existing services could increase in frequency to provide more capacity for supporters.

Sandhills Station

Sandhills Station connects to Liverpool City Centre stations, Southport, Ormskirk, Kirkby and South Liverpool. A travel survey of more than 8,000 match-going Evertonians, to understand how they currently arrive at the ground and how they would in the future, revealed that

55% of supporters would choose to use public transport if the stadium was built at Bramley-Moore Dock.

Coaches

There would be dedicated on-street parking zones provided to accommodate supporter coaches. The bulk of these could be located on the closed northern section of Regent Road. Away supporter coaches could be located on Bankfield Lane, Sandhills Lane and Bankhall Lane.

Taxi

Three taxi pick-up / drop-off points are proposed within a short distance of the stadium. Between these three-facilities, taxi travel will be far more convenient than is currently the case at Goodison Park.

Parking

On matchdays, a limited amount of parking at the stadium would be available in the new multi-storey car park. Spaces here would be available for disabled supporters as well as supporters who have pre-booked parking permits in advance of the match taking place. These people would have to enter the stadium at least one hour before kick-off and wait after the final whistle until crowds have dispersed.

The car park would include charging bays for electric vehicles for use by fans, staff and visitors to the site on both match and non-matchdays. Working with Liverpool City Council, the Club would establish parking restrictions to prevent parking on local streets which would affect residents and businesses. Further detail on the parking strategy is to be developed in consultation with residents and businesses as the plans are progressed.

Walking zones

Traffic will be restricted on the streets immediately surrounding the stadium on matchdays to create a safer environment for walking. Liverpool City Council is currently upgrading walking and cycling routes between the City centre and Bootle on Regent Road and Great Howard Street. These routes run past the stadium and will offer improved walking and cycling facilities on matchdays.

Road closures

Road closures have been proposed following consultation with the Police and Counter Terrorism authorities. Access to businesses and for residents will still be possible in the soft closure areas during the matchday. A signage strategy would be developed to warn motorists of the match day closures and to divert traffi c onto alternative routes.

Our approach on non-matchdays

Visitors on non-matchdays would be encouraged to use public transport where possible but would also have the option of using the dedicated car parking facilities at the stadium.

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Everton Football Club recognises the importance of heritage for the city of Liverpool and wants to protect and enhance it.

Liverpool’s World Heritage Site covers six areas of the city, including countless buildings and structures. It is focused on the city’s waterfront and its historic docks which, with its transatlantic advantage, dominated world trade in the 19th and early 20th centuries. As well as the docks, the World Heritage Site focuses on Liverpool’s historic commercial centre which grew prosperous through the huge activity generated by trade through the city’s maritime gateway.

World Heritage status

Our proposed stadium location lies within the World Heritage Site and we are working closely with Liverpool City Council and other stakeholders, including Historic England, to assess the impact of the proposals on the Outstanding Universal Value of the World Heritage Site and ensure the design of the stadium responds to the characteristics of its location as it develops.

Liverpool’s World Heritage Site covers six areas of the city, including countless buildings and other structures, and is partly focused on the city’s waterfront as well as the historic commercial centre. In addition, Liverpool was also awarded the title UNESCO City of Music in 2015 in recognition of its outstanding contribution to global music over the last 50 years.

We believe the Club has tremendous cultural significance to the city and the development has the potential to contribute positively to the UNESCO status. At present access to this part of the World Heritage Site is restricted and the new stadium will bring the site back into more productive use and open the area up so the public can appreciate its heritage.

One of the main heritage concerns relates to infilling of the dock. The surviving dock water spaces are key attributes of the World Heritage Site and fundamental to its Outstanding Universal Value. To secure planning permission it will be necessary to demonstrate that the benefits of the development outweigh any harm to the site’s heritage value.

Liverpool has always been a dynamic and creative city and has a long history of imaginatively reusing abandoned docks and giving them a new lease of life. Examples of which include ‘The Three Graces’ which stand on what was once the 18th century George’s Dock and Liverpool ONE which uses land which saw parts of Liverpool’s Old Dock filled in.

Our proposal follows this tradition and has been carefully designed to respect the site’s historic location.

Stadium impacts

As part of the planning application, we will be demonstrating that there are no alternative sites which could accommodate the stadium proposals. Liverpool City Council, when reviewing the planning application, will need to consider this, alongside the heritage impact of the development and weigh this against the public benefits. This decision-making process is set out in the planning regulations and the national planning policy, which requires local authorities to consider whether substantial public benefits associated with a development outweigh the anticipated harm to heritage assets.

The Hydraulic Tower

We are looking to restore the historic Hydraulic Tower to create a unique visitor attraction which could attract tourists on non-matchday.

The tower, which was built in 1883, is situated in what would be the north eastern corner of the Fan Plaza. The Club is investigating a range of possible uses for the tower, such as a heritage centre to tell the story of Liverpool’s docks or a museum dedicated to the history of Everton.

The Stadium design

The current design of the stadium, with its brick base, is to be in keeping with the dockland setting, taking inspiration from the warehouse buildings of the 19th century, including the nearby Stanley Dock complex. The design of the stadium will reflect its historic setting.

The proposed new car park would be built from the same type of materials as the stadium.

Retaining historic features

Across all the public spaces, we would look to preserve historic features where possible. For instance, the tracks of the old rail lines could be restored and then re-laid. Original features such as old gratings, paving and cobble stones, bollards, mooring posts, capstones and granite steps could also be retained, restored and included as part of the overall development.

Building on the dock

Our proposals would necessitate the dredging and infilling of Bramley-Moore Dock itself. We are currently proposing to infill the dock using an established method which includes a combination of sand and gravel.

Innovative engineering would ensure the dock structure is protected, preserved and, where appropriate, exposed so that visitors can see it.

Should the stadium ever move away from Bramley-Moore Dock in the distant future, the dock could be restored because of the preservation work done in the construction process.

We propose to:

• Repair and restore the dock walls to prevent any further deterioration
• Limit the number of new penetrations or drilling into the dock walls (e.g. for drainage pipes)
• Expose the existing dock wall in certain parts of the development
• Keep ground levels close to existing historic ground levels to retain the character of the area

The stadium structure would be supported by concrete plates which would rest on piles driven into the sandstone which sits beneath the Northern Docks area. This means the actual dock walls would be protected from the weight of the stadium structure and would remain unharmed.

Water channel

The docks are visually interconnected, which is a key feature of the Outstanding Universal Value of the World Heritage Site; however, boats cannot currently travel from Bramley-Moore Dock through to adjacent docks. As part of the proposed development a water channel would be maintained to the west of the stadium to ensure the visual continuity of the dock system, with the historic dock wall on the western side of the channel exposed. A footbridge is proposed to connect the new car park to the stadium.

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We want to work with our neighbours and the local community to regenerate Liverpool 4.

Our vision for our existing Goodison Park home is to redevelop it to create new community amenities which would benefit the people of Liverpool 4.

The community-led regeneration of Goodison Park is a key part of The People’s Project and would be brought forward at the same time as the plans for Bramley-Moore Dock.

Our plans follow extensive engagement with residents’ groups and businesses and we will continue to talk to people as our plans progress.

What we have achieved so far

Everton in the Community has already invested £10 million in a community-focused campus close to Goodison Park in the last five years.

In addition to these existing facilities, Everton in the Community has announced a fundraising campaign to develop a new permanent mental health centre as part of the campus, costing more than £1 million. The new drop-in facility will also help deliver the charity’s award-winning mental health programmes.

The Club will set up a Trust, overseen by a Delivery Board, in order to shape the development of the Goodison Park Legacy Project. The land on which Goodison Park sits will be gifted by the Club to the Trust, to aid the realisation of the project.

What we want to achieve

We have identified four core objectives which underpin our approach. These have been chosen as a direct result of what people told us in our public consultation in November and in community workshops since.

They are:

• Quality new homes either to rent or buy according to local needs
• New job opportunities for people and new opportunities for people to start their own enterprises
• Improved health and quality of life, including for older members of our community
• An improvement in the provision of educational and training needs

What we need to consider

The following have influenced the emerging masterplan for Goodison Park:

• The proximity of the site to existing residential properties, the Church of St Luke the Evangelist and the Gwladys Street Primary & Nursery School;
• The proximity of the site to the Grade II listed Stanley Park and neighbouring Anfield Cemetery;
• The character and massing of surrounding development and development recently approved in the area; and
• The existing road network, including connectivity to public transport and walking distances to key facilities

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The masterplan shown here establishes the type of uses and amount of development currently being proposed at Goodison Park. The masterplan shows that the maximum height of development would be up to nine storeys.

Access

Although the outline planning application for Goodison Park will not fix the details of the proposed access arrangements, the masterplan indicates that multiple access points could be provided around the site, off Gwladys Street, Bullens Road and Goodison Road, with pedestrian access possible through the site, from north-south and east-west.

Office Space

The proposals include about 4,000 sq m of office floorspace. Some of this would be occupied by Everton in the Community, helping the charity continue its award-winning work in L4 and the surrounding area.

Parking

We are consulting with Liverpool City Council’s highways department regarding the level of parking proposed. Access to Goodison Park via sustainable modes of transport would be encouraged but parking could be provided on-site to alleviate the effects of on-street parking.

Lasting Tribute

We are considering the retention of key features of public art around Goodison Park, such as the Dixie Dean statue, to ensure Everton’s historic role in the community is celebrated and to continue to attract visitors.

Landscaping

Our proposals will not establish the detail of proposed landscaping; however, the masterplan indicates the amount and potential location for landscaping, including hard and soft surfaces, trees, private garden space and public space. A large publicly accessible open space is proposed at the centre of the masterplan as a reminder of Goodison Park’s footballing legacy. This would be high quality managed green space for everyone.

Retail and Leisure

We are proposing the creation of small-scale retail and food and beverage facilities which complement the area’s existing offer and meet the needs of the community. Leisure space, which could be used by community groups and could accommodate a range of uses, is also being considered.

Youth Enterprise Zone

Facilities and support services to encourage business startups could be provided, targeting young people in particular or focusing on a specific sector such as the creative and digital industries.

Education Zone

The masterplan proposes the development of an education facility which could accommodate the expansion of Everton Free School or provide a new facility for children or adults, with the potential to also build a new community children’s centre.

Supported Living

The provision of much-needed accommodation and care for people with a range of needs could be provided. Proposals being considered range from assisted living for the elderly to residential care for people with dementia and other illnesses.

Health Zone

A multi-purpose centre could be delivered to address health and wellbeing issues for people of all ages to access advice, care and support. We are engaging with the NHS to understand potential need in the area.

Planning Application

The planning application will be accompanied by a range of technical assessments to consider the impact of the proposed development upon the community and to propose mitigation measures where required.

The assessments which will accompany the planning application will include the following topics:

• Heritage & Archaeology
• Ground Conditions & Contamination
• Townscape & Visual Impact
• Flood Risk & Drainage
• Air Quality
• Ecology
• Noise & Vibration
• Transport

This technical work is ongoing and may result in further changes to the masterplan as we progress towards a planning application submission.

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The People’s Project will deliver huge socio-economic benefits that would have a transformational impact on Liverpool 4.

Economic Impact for The People’s Project

Research by international property consultancy CBRE identifies that our proposals could have a huge positive effect on North Liverpool and the wider city, acting as a catalyst for development within Ten Streets and the northern part of the Liverpool Waters scheme.

Societal Impact for The People’s Project

An evaluation by specialist consultants, RealWorth, predicts that there would be a huge boost in societal value created for people living, working and visiting Liverpool as a result of The People’s Project. Societal value is the quantification of the relative importance that people place on the social and environmental changes they experience in their lives. The Club’s new stadium proposals are estimated to bring £237 million worth of social value over a ten-year period. When combined with the continued growth of Everton in the Community over the same period this figure rises to £793.4 million.

During Construction

Everton and its construction partners would abide by the principles of the Considerate Constructors Kitemark to ensure there is minimum disruption during the stadium build and during the redevelopment of Goodison Park.

A Construction Environment Management plan and a Travel Plan would be agreed to ensure the right policies and practices are in place to manage site traffic, working hours and noise levels.

We would engage on an ongoing basis with all stakeholders, including neighbouring residents and businesses, to ensure their views are taken into account during all works.

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Sustainability

We intend to harness the unique features of this location to create an environmentally friendly and sustainable stadium, which is efficient in design, construction and operation.

Extensive work would be carried out with our construction partners to ensure we are minimising our carbon footprint throughout the construction period and beyond.

Measures could include:

• Generating electricity from solar panels
• Installing a water source heat pump
• Harvesting rain water for use in toilets
• The provision of charging facilities in the car park for electric and hybrid vehicles

The Club is looking at ways to minimise waste generation in both the construction and operation of the stadium, including through the promotion of recycling and reuse of materials.

The Environment

The Club will work with a wide range of stakeholders to ensure a range of environmental issues are considered before, during and after construction. These include:

• Carrying out extensive ecological surveys before any work is done
• Ensuring marine life in the dock is removed before emptying the dock of water
• Ensuring the stadium has excellent noise insulation so residents and businesses nearby are not affected by crowd noise
• Putting in place flood mitigation measures to protect the stadium and surrounding area
• Ensuring sympathetic lighting treatments which showcase heritage and architectural features but do not cause undue light pollution
• Monitoring air quality during and after construction

The planning application will be accompanied by a range of technical assessments, including the following topics:

This technical work is ongoing and may result in further changes to the stadium design as we progress towards a planning application submission.

• Heritage & Archaeology
• Townscape & Visual Impact
• Ground Conditions & Contamination
• Flood Risk & Drainage
• Air Quality
• Ecology
• Noise & Vibration
• Transport
• Wind Microclimate
• Daylight, Sunlight & Overshadowing
• Lighting

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The feedback from this consultation will be taken into account as we finalise our proposals for Bramley-Moore Dock and Goodison Park.

Once the proposals are finalised, we will submit two planning applications to Liverpool City Council: a ‘detailed’ application for a new stadium at Bramley-Moore Dock and an ‘outline’ application for the redevelopment of Goodison Park.

The detailed application at Bramley-Moore Dock means that Everton will be seeking permission to begin developing a new stadium on the site at the earliest possible opportunity, whereas the outline application for Goodison Park means the Club will be seeking to establish whether the scale and nature of the proposed development is acceptable to the local authority.

We expect to submit both applications at the same time, later this year. There will be further engagement with Liverpool 4 stakeholders as we refine our plans for Goodison Park and no work would begin on that part of The People’s Project until our new stadium is open.

We will also continue to engage with businesses and residents in the vicinity of the proposed new stadium.

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